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Martin Fishbein, PhD
Professor, Annenberg School for Communication

Office Phone: 215-898-3542
Office Fax: 215-898-2024
Email: mfishbein@asc.upenn.edu
Website(s):

Education: PhD 1961, UCLA - Psychology

Keywords: None available

Research and/or Clinical Interests:
Studies of the effectiveness of health-related behavior change interventions.

Summary:
Attitude theory and measurement, communication and persuasion, behavioral prediction and change, intervention development, implementation and evaluation. Studies of the relations among beliefs, attitudes, intentions and behaviors in field and laboratory settings including studies of the effectiveness of health-related behavior change interventions

Representative Publications:
Brackbill, R.M., Sternberg, M.R., & Fishbein, M. Where Do People Go For Treatment of Sexually Transmitted Diseases in the U.S. ? 1999. Family Planning Perspectives,31(1), 10-15.

The CDC AIDS Community Demonstration Projects Research Group. Community-Level HIV Intervention Motivates Behavior Change in Five Cities: Final Outcome Data from the CDC AIDS Community Demonstration Projects. 1999. American Journal of Public Health, 89(3), 336-345.

Fishbein, M., Wolitski, R.J., & Doll, L.S. Behavioral Interventions for Sexually Transmitted Disease Prevention at the Individual Level. In K.K. Holmes, P-A. Mardh, P.F. Sparling, S.M. Lemon, W.E. Stamm, P. Piot, & J.N. Wasserheit (Eds), Sexually Transmitted Diseases (Third Edition). 1999. N.Y.: McGraw-Hill, Inc. Chapter 54, pp 735-743.

Krauss, B.J., Wolitski, R.J., Tross, S., Corby , N. & Fishbein, M. Getting the Message: HIV Information Sources of Women Who Have Sex with Injecting Drug Users -- A Two-Site Study. 1999. Applied Psychology: An International Review, 48(2), 153-173.

   

     
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