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Member Information
Robert Hornik, PhD
Professor, Health Communication Policy
Office Phone: 215-898-7057
Office Fax: 215-898-2024
Email: rhornik@pobox.asc.upenn.edu
Website(s):
Education: PhD 1973, Stanford University
Keywords: communication, health, AIDS education
Research and/or Clinical Interests:
Public health communication.
Summary:
Robert Hornik is Professor of Communication and holds the Wilbur Schramm Chair in Communication and Health Policy at the Annenberg School for Communication. He is also Director of the Center for International Health and Development Communication and is affiliated with the Health Communication Group of the Annenberg Public Policy Center. In those roles he has led efforts to design and evaluate large scale public health communication and education programs. Some major projects for which Hornik has been principal investigator include USAID-sponsored evaluations of national AIDS education programs in four developing countries, and of communication for child survival programs in ten developing countries, and CDC-sponsored research on determinants of immunization status in Philadelphia . He is currently principal investigator on an evaluation of a domestic violence prevention project in Philadelphia .
Representative Publications (Books):
Development Communication: Information, Agriculture, and Nutrition in the Third World (Longman, 1989)
Towards Reform of Program Evaluation (co-authored, Jossey-Bass, 1980)
Educational Reform with Television: The El Salvador Experience (co-authored, Stanford, 1976)
