Welcome to the University of Pennsylvania Health System branding standards. You will find resources regarding branding, web guidelines, signage and downloadable logos.

On September 20, 2006, the University of Pennsylvania Health System launched a new branding and advertising campaign. Through it, we share our promise of Relentless Advancement to the region, patients and each other . Learn more... (internal only)

Any questions regarding these standards should be directed to Marketing Communications at (215) 349-8666.

View the full Branding Guide (47 pages, 3.3 MB)

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