Penn Medicine Center for Health Care Innovation

Our Approach

We believe the best way to make big improvements to patient health and health care delivery is to experiment quickly at low cost, only scaling once we find high impact solutions.

The vast majority of successful innovations are much different from where they started. Employing a disciplined, scientific approach toward creating, evaluating, and implementing new ideas helps us learn what works, and what doesn’t faster.

If an idea ‘fails,’ but we’ve learned that the idea will not work in a matter of days instead of months, by utilizing a low-cost prototype of that idea, we consider that a success.

We follow a 4-step process to apply design-thinking to care delivery at Penn Medicine.

1. Discover: gain insight through contextual inquiry
2. Define: identify the problem to solve and the metric to shift
3. Diverge: explore multiple directions that reveal attributes of an effective solution
4. Validate: run rapid, low cost experiments to test solutions, learning what to implement and scale

Learn more about our current projects here.

Roy Rosin, Penn Medicine's Chief Innovation Officer, explains why it is so important to get it right before implementing a new idea across an institution.