Raina Merchant, MD MSHP
Assistant Professor, Department of Emergency Medicine
University of Pennsylvania Perelman School of Medicine
Dr. Merchant is an Assistant Professor (tenure track) of Emergency Medicine at the University of Pennsylvania and has a secondary appointment in the Department of Internal Medicine. She is also the Director of the inaugural University of Pennsylvania Social Media and Health Innovation Lab within the Penn Medicine Center for Innovation.
She attended Yale University for her undergraduate degree, University of Chicago for Medical School, and the University of Pennsylvania for an MSHP and the Robert Wood Johnson Clinical Scholars Program. She serves on several leadership committees within the American Heart Association.
Her research interest is in diffusion of innovation, social media, and resuscitation science. Her work involves development and testing of health related mobile apps and she has conducted several projects evaluating health communication on social/mobile media sites like Facebook, Yelp, Foursquare, Gugwalk, and others. She additionally runs a Twitter lab which analyzes tweets related to resuscitation, critical care, and public health/policy. Much of her work bridges new technologies in the field of cardiovascular health. In this context, she is the Director of the MyHeartMap Challenge- a social media and crowdsourcing project aimed at improving AED access and awareness by engaging the public to serve as citizen scientist.
She has received numerous awards for her work in social media and crowdsourcing. Fall 2012, she was recognized by the Robert Wood Johnson Foundation as one of 10 young investigators likely to have a significant impact on the future of health and healthcare in the US.