March 16, 2010
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CONTACT (Annenberg School for Communication):
Cancer News is Potentially Misleading, Penn Researchers Find
Stories Rarely Look at Palliative or End-Of-Life Care
PHILADELPHIA – News coverage of aggressive cancer treatments may give the public unrealistic hope that these treatments actually work. Additionally, news about treatment failure, adverse events, and end-of-life care are covered far less by the news media.
These are some of the findings of a study by researchers from the University of Pennsylvania. The team looked at news stories about cancer that were reported in major news magazines and large city daily newspapers. Their findings showed:
The study, its methodology and results are reported in the March 22 issue of the Archives of Internal Medicine. The research team was led by Penn Medicine’s Jessica Fishman, Ph.D.; Thomas Ten Have, Ph.D.; and David Casarett, MD, MA. The article “Cancer and the Media: How Does the News Report on Treatment and Outcomes?” noted “very few news reports about cancer discuss death and dying, and even those that do generally do not mention palliative and hospice care.”
The study notes that unrealistic optimism is presented in most stories about cancer treatment, when in reality half of all cancer patients do not survive, according to statistics from the American Cancer Society.
“The nation’s leading media institutions have set a low bar for routine coverage of the nation’s long-running war on cancer. Hype is the norm,” wrote medical author Merrill Goozner, MS, in a commentary accompanying the article. “The relationship between journalism and medical researchers has been called a complicit collaboration in which both benefit from sensationalized stories. Recent media cutbacks and the evolution of a hyper speed news cycle only made things worse.”
“The tendency of the news to report on aggressive cancer treatments and survival, but not on alternatives, is … noteworthy given that unrealistic information may mislead the public about the trade-offs between attempts at heroic cures and hospice care,” the authors of the study wrote.
The trio looked at a random sample of 436 articles from a total of 2, 228 stories that appeared in the news from 2005 to 2007. Using databases such as Lexis-Nexis, they examined cancer-related stories in Newsweek, Parade, People, Redbook, and Time magazines; the Chicago Sun-Times, Chicago Tribune, Daily Herald-Chicago, the New York Daily News, the New York Post, The New York Times, The Philadelphia Inquirer, and the Philadelphia Daily News. The selection of newspapers and magazines was based on previous research indicating that print publications were the most likely sources for this type of information.
“The absence of reporting about hospice and palliative care is significant given the numerous well-documented benefits for patients and family members,” the authors wrote. “For many patients with cancer, it is important to know (this) … because it can help them make decisions that realistically reflect their prognosis and the risks and potential benefits of treatment.”
The full article is available online. The study was supported in part by research funds from the Center of Excellence in Cancer Communication Research at the University of Pennsylvania’s Annenberg School for Communication, and from the American Cancer Society.
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