| WHAT: |
PENN Medicine / Industry
Forum:
Pharmaceutical Marketing
Changes in both the health-care and pharmaceutical industries
have made the relationship between health-care professionals
and the pharmaceutical industry much more complex. The PENN
Medicine / Industry Forum is designed to encourage an open
dialogue among representatives of PENN Medicine and other
local health-care organizations, the pharmaceutical industry,
the insurance industry, and regulatory agencies. Topics to
be discussed will include: perspectives on the health-care
/ pharmaceutical industry relationship; access to hospital
facilities and health-care professionals; marketing within
the University of Pennsylvania Health System (UPHS) and other
health systems; business implications of calling and/or not
calling on health-care professionals; and perceptions of and
by sales representatives and health-care professionals. |
| WHO: |
Ralph W. Muller, Chief Executive
Officer, UPHS
P.J. Brennan, MD, Chief Medical Officer, UPHS
Terry Fadem, Managing Director, Corporate Alliances,
PENN Medicine
“We believe this symposium will lay the groundwork
for establishing a new business relationship between PENN
Medicine and the pharmaceutical industry,” noted Dr.
P.J. Brennan, MD. This symposium is a follow-up to one held
in October 2004. |
| WHEN: |
May 2, 2006
8:00 AM - 2:45 PM |
| WHERE: |
University of Pennsylvania School of Medicine
Biomedical Research Building (BRB)
Lobby & Auditorium
421 Curie Boulevard
Philadelphia, PA 19104 |
| WEB SITE: |
For further information, please visit the Office
of Corporate Alliances’ Calendar |
###
PENN Medicine is a $2.9 billion enterprise
dedicated to the related missions of medical education, biomedical
research, and high-quality patient care. PENN Medicine consists
of the University of Pennsylvania School of Medicine (founded in
1765 as the nation's first medical school) and the University of
Pennsylvania Health System.
Penn's School of Medicine is ranked #2 in the nation for receipt
of NIH research funds; and ranked #3 in the nation in U.S.News &
World Report's most recent ranking of top research-oriented medical
schools. Supporting 1,400 fulltime faculty and 700 students, the
School of Medicine is recognized worldwide for its superior education
and training of the next generation of physician-scientists and
leaders of academic medicine.
The University of Pennsylvania Health System includes three
hospitals [Hospital of the University of Pennsylvania, which is
consistently ranked one of the nation's few "Honor Roll"
hospitals by U.S.News & World Report; Pennsylvania Hospital,
the nation's first hospital; and Penn Presbyterian Medical Center];
a faculty practice plan; a primary-care provider network; two multispecialty
satellite facilities; and home care and hospice.
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