April 27, 2006

Kate Olderman
(215) 349-8369


Invitation to Cover

WHAT: PENN Medicine / Industry Forum: Pharmaceutical Marketing

Changes in both the health-care and pharmaceutical industries have made the relationship between health-care professionals and the pharmaceutical industry much more complex. The PENN Medicine / Industry Forum is designed to encourage an open dialogue among representatives of PENN Medicine and other local health-care organizations, the pharmaceutical industry, the insurance industry, and regulatory agencies. Topics to be discussed will include: perspectives on the health-care / pharmaceutical industry relationship; access to hospital facilities and health-care professionals; marketing within the University of Pennsylvania Health System (UPHS) and other health systems; business implications of calling and/or not calling on health-care professionals; and perceptions of and by sales representatives and health-care professionals.

WHO: Ralph W. Muller, Chief Executive Officer, UPHS
P.J. Brennan, MD, Chief Medical Officer, UPHS
Terry Fadem, Managing Director, Corporate Alliances, PENN Medicine

“We believe this symposium will lay the groundwork for establishing a new business relationship between PENN Medicine and the pharmaceutical industry,” noted Dr. P.J. Brennan, MD. This symposium is a follow-up to one held in October 2004.

WHEN: May 2, 2006
8:00 AM - 2:45 PM
WHERE: University of Pennsylvania School of Medicine
Biomedical Research Building (BRB)
Lobby & Auditorium
421 Curie Boulevard
Philadelphia, PA 19104
WEB SITE: For further information, please visit the Office of Corporate Alliances’ Calendar


PENN Medicine is a $2.9 billion enterprise dedicated to the related missions of medical education, biomedical research, and high-quality patient care. PENN Medicine consists of the University of Pennsylvania School of Medicine (founded in 1765 as the nation's first medical school) and the University of Pennsylvania Health System.

Penn's School of Medicine is ranked #2 in the nation for receipt of NIH research funds; and ranked #3 in the nation in U.S.News & World Report's most recent ranking of top research-oriented medical schools. Supporting 1,400 fulltime faculty and 700 students, the School of Medicine is recognized worldwide for its superior education and training of the next generation of physician-scientists and leaders of academic medicine.

The University of Pennsylvania Health System includes three hospitals [Hospital of the University of Pennsylvania, which is consistently ranked one of the nation's few "Honor Roll" hospitals by U.S.News & World Report; Pennsylvania Hospital, the nation's first hospital; and Penn Presbyterian Medical Center]; a faculty practice plan; a primary-care provider network; two multispecialty satellite facilities; and home care and hospice.

This release is available online at http://www.uphs.upenn.edu/news/News_Releases/apr06/pharmaforum.htm