| January 8, 2001
Specialty Boutique
Services Available at Rena Rowan Breast Center of the
University of Pennsylvania Cancer Center
(Philadelphia, PA) --
A unique, specialty boutique housed in the Rena Rowan
Breast Center of the University of Pennsylvania Cancer
Center offers private, one-stop shopping to patients
for such cosmetic and necessary personal items as fashionable
scarves, hats, wigs, brassieres, and breast molds. "Our
approach is to treat the whole person, which requires
that we make a wide variety of these items easily available
to those patients who require or request them," explains
Kevin Fox, MD, medical director of the newly opened
Center. "All our patients receive personalized, hands-on
shopping advice and guidance in a private, non-threatening
atmosphere."
The Rena Rowan Breast Center, which opened in November
2000, is a full-service outpatient breast health facility
that was borne, in large measure, from the generosity
of Rena Rowan, renowned fashion designer. The Center's
multidisciplinary specialists focus on all aspects of
breast health -- from cancer prevention to the diagnosis
and treatment of all stages of breast cancer. The physicians,
nurses, nutritionists, counselors and other health professionals
at the Rena Rowan Breast Center (including specialists
in complementary/alternative medicine and rehabilitation
services) work collaboratively to provide each patient
with a personalized treatment program that meets her
medical and emotional needs.
The Center's 11,000 square-feet of physical space has
been carefully designed by Rena Rowan to surround patients
in a warm, inviting, and nurturing environment. Thus,
the Center's patient care areas have been strategically
separated from the administrative offices. The chemotherapy
suite -- each equipped with many comforts of home, such
as a TV, stereo and CD players. In addition, there are
12 private examination rooms, consultation rooms, an
on-site blood drawing area, and a reception area. In
keeping with the emphasis on service excellence, the
staff have been trained to communicate with one another
via Teletype machines in order to avoid the nuisance
of ringing telephones.
The University of Pennsylvania Cancer Center is one
of a select group of NIH-designated comprehensive cancer
centers in the nation -- which reflects its status as
one of the leading sites for extraordinary cancer research,
patient care, and education, including community outreach
initiatives. Penn's Cancer Center is comprised of 330
physicians and scientists dedicated to the prevention,
treatment, and elimination of cancer.
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