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Ellen O'Brien
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January 8, 2001

Specialty Boutique Services Available at Rena Rowan Breast Center of the University of Pennsylvania Cancer Center

(Philadelphia, PA) -- A unique, specialty boutique housed in the Rena Rowan Breast Center of the University of Pennsylvania Cancer Center offers private, one-stop shopping to patients for such cosmetic and necessary personal items as fashionable scarves, hats, wigs, brassieres, and breast molds. "Our approach is to treat the whole person, which requires that we make a wide variety of these items easily available to those patients who require or request them," explains Kevin Fox, MD, medical director of the newly opened Center. "All our patients receive personalized, hands-on shopping advice and guidance in a private, non-threatening atmosphere."

The Rena Rowan Breast Center, which opened in November 2000, is a full-service outpatient breast health facility that was borne, in large measure, from the generosity of Rena Rowan, renowned fashion designer. The Center's multidisciplinary specialists focus on all aspects of breast health -- from cancer prevention to the diagnosis and treatment of all stages of breast cancer. The physicians, nurses, nutritionists, counselors and other health professionals at the Rena Rowan Breast Center (including specialists in complementary/alternative medicine and rehabilitation services) work collaboratively to provide each patient with a personalized treatment program that meets her medical and emotional needs.

The Center's 11,000 square-feet of physical space has been carefully designed by Rena Rowan to surround patients in a warm, inviting, and nurturing environment. Thus, the Center's patient care areas have been strategically separated from the administrative offices. The chemotherapy suite -- each equipped with many comforts of home, such as a TV, stereo and CD players. In addition, there are 12 private examination rooms, consultation rooms, an on-site blood drawing area, and a reception area. In keeping with the emphasis on service excellence, the staff have been trained to communicate with one another via Teletype machines in order to avoid the nuisance of ringing telephones.

The University of Pennsylvania Cancer Center is one of a select group of NIH-designated comprehensive cancer centers in the nation -- which reflects its status as one of the leading sites for extraordinary cancer research, patient care, and education, including community outreach initiatives. Penn's Cancer Center is comprised of 330 physicians and scientists dedicated to the prevention, treatment, and elimination of cancer.




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