July 30, 2007

CONTACT: Olivia Fermano
(215) 349-5653

Proceeds from Televised Fundraiser to Benefit in the
Fight Against Breast Cancer
at Penn’s Abramson Cancer Center
QVC and FFANY Present $395,000 Check to Abramson’s Rena Rowan Breast Center

(PHILADELPHIA) — With thousands of shoes at half the suggested retail price, shoe lovers had the opportunity to splurge in the name of charity at the 13th Annual QVC Presents “FFANY Shoes on Sale” event during Breast Cancer Awareness Month last October. The Rena Rowan Breast Center of the University of Pennsylvania’s Abramson Cancer Center (ACC) was one of the beneficiaries of the televised fundraiser that supports breast cancer research and patient education.

QVC and FFANY representatives presented Kevin R. Fox, MD, Co-Director of the ACC’s Rena Rowan Breast Center, and John H. Glick, MD, Associate Dean of the School of Medicine for Resource Development, with a check in the amount of $395,000.
“We are grateful and honored to have been selected six years in a row as a beneficiary of the QVC Presents ‘FFANY Shoes on Sale’ event,” said Fox. “Thanks to the generosity of all who’ve supported this event over the past six years, the Abramson Cancer Center has received over $1.5 million to help develop new breast cancer prevention, detection and treatment methods and to sponsor public education programs for patients and their loved ones.”

The ACC has again been selected as one of the beneficiaries of the proceeds from the upcoming 2007 QVC Presents “FFANY Shoes on Sale” event, to be held October 17. In addition, QVC and FFANY have selected Aileen and Brian Roberts to receive their Humanitarian Award in recognition of their continuing support and dedication to fighting cancer.

In December 2006, Ralph J. and Suzanne Roberts and Brian L. and Aileen Roberts pledged $15 million to PENN Medicine to help create a proton therapy center that will offer fully integrated conventional radiation treatment with proton radiation, which can be delivered more precisely and with considerably less undesirable radiation affecting normal tissues. The Roberts Proton Therapy Center, expected to open in 2009, will be the largest and most comprehensive proton therapy center in the world and one of only six such centers in the country.

Since its inception, the QVC Presents “FFANY Shoes on Sale” event has sold over one million pairs of shoes and raised almost $25 million, which was donated to leading breast cancer research and education institutions. It is the largest fundraising event in the shoe industry where dozens of top name brands, such as Nine West, Anne Klein New York, Via Spiga, Calvin Klein, Coach Footwear, UGG Australia, Cole Haan, Frye, Timberland, Michael by Michael Kors, and Naturalizer, have graciously donated products to help fund research for a cure for breast cancer.

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The Abramson Cancer Center (ACC) of the University of Pennsylvania is a national leader in cancer research, patient care, and education. The pre-eminent position of the Cancer Center is reflected in its continuous designation as a Comprehensive Cancer Center by the National Cancer Institute for 30 years, one of 39 such Centers in the United States. The ACC is dedicated to innovative and compassionate cancer care. The clinical program, comprised of a dedicated staff of physicians, nurse practitioners, nurses, social workers, physical therapists, nutritionists and patient support specialists, currently sees over 50,000 outpatient visits, 3400 inpatient admissions, and provides over 25,000 chemotherapy treatments, and more than 65,000 radiation treatments annually. Not only is the ACC dedicated to providing state-of-the-art cancer care, the latest forms of cancer prevention, diagnosis, and treatment are available to our patients through clinical themes that developed in the relentless pursuit to eliminate the pain and suffering from cancer. In addition, the ACC is home to the 300 research scientists who work relentlessly to determine the pathogenesis of cancer. Together, the faculty is committed to improving the prevention, diagnosis and treatment of cancer.

Rena Rowan, an internationally recognized fashion designer and businesswoman, inspired the Rena Rowan Breast Center. Based on her personal experience with breast cancer, Ms. Rowan personally guided the development of the Breast Center to ensure that each woman receives the same outstanding level of care, attention, and sensitive treatment. The Rena Rowan Breast Center was specially designed to meet patients' need for comfort, privacy, and convenience. The goal of the Center is to provide a setting that makes patients feel continuously supported during a difficult time.

The Fashion Footwear Charitable Foundation was created to support ongoing research and educations programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on live television on QVCÒ during the Fashion Footwear Charitable Foundation’s annual charity benefit, QVC Presents “FFANY Shoes on Sale.” Net proceeds are distributed to leading breast cancer research and education institutions across the United States, including the Abramson Cancer Center of the University of Pennsylvania; The Breast Cancer Research Foundation; The Gillette Center for Women’s Cancers at the Dana-Farber Cancer Institute; The Joyce Eisenberg Keefer Breast Cancer at the John Wayne Cancer Institute; The University of Michigan Comprehensive Cancer Center’s Breast Oncology Program; and the Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine. The Fashion Footwear Charitable Foundation makes its home at 1414 6th Avenue, Suite 203, New York, NY 10019.

QVC, a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry, and home products. Its programming is distributed to more than 160 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany, and Japan, West Chester, PA-based QVC has shipped more than a billion packages in its 20-year history.

PENN Medicine is a $3.5 billion enterprise dedicated to the related missions of medical education, biomedical research, and excellence in patient care. PENN Medicine consists of the University of Pennsylvania School of Medicine (founded in 1765 as the nation's first medical school) and the University of Pennsylvania Health System.

Penn's School of Medicine is ranked #2 in the nation for receipt of NIH research funds; and ranked #3 in the nation in U.S. News & World Report's most recent ranking of top research-oriented medical schools. Supporting 1,400 fulltime faculty and 700 students, the School of Medicine is recognized worldwide for its superior education and training of the next generation of physician-scientists and leaders of academic medicine.

The University of Pennsylvania Health System includes three hospitals, all of which have received numerous national patient-care honors [Hospital of the University of Pennsylvania; Pennsylvania Hospital, the nation's first hospital; and Penn Presbyterian Medical Center]; a faculty practice plan; a primary-care provider network; two multispecialty satellite facilities; and home care and hospice.

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