U.P.H.S.
Department of Public Affairs


3400 Spruce St.
Philadelphia, PA 19104-6021

Phone:
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Fax:
215-349-8312


Media Contact:
(for this release
only)

Olivia Fermano
(215) 349-5653


September 16, 2002

Fashion Targets Breast Cancer

Proceeds from Saks Fifth Avenue Charitable Initiative to Benefit Living Beyond Breast Cancer and the Abramson Cancer Center of the University of Pennsylvania

(Philadelphia, PA) -- Breast cancer is the leading cause of cancer deaths in women, second only to lung cancer. According to the American Cancer Society, approximately 192,200 women in the United States were found to have invasive breast cancer in 2001, and about 39,600 women will die from the disease this year alone. Although the breast cancer death rate declined significantly from 1992 to 1996 - the battle is far from over.

In recognition of National Breast Cancer Awareness Month, and to raise funds for breast cancer organizations across the country, Saks Fifth Avenue in Bala Cynwyd is hosting the fourth annual Fashion Targets Breast Cancer charity shopping event on September 18-22. Two percent of all sales from this event will be contributed to the breast cancer programs at the Abramson Cancer Center of the University of Pennsylvania and Living Beyond Breast Cancer, a Philadelphia-area education and support organization for women affected by breast cancer.

Fashion Targets Breast Cancer (FTBC) is the United States fashion industry's worldwide response to the devastating impact of breast cancer. Launched in 1994, the national campaign was chaired and guided by designer Ralph Lauren and supported by the nation's leading retailers, fashion publications, media, professional models, and members of the Council of Fashion Designers of America (CFDA). The success of Fashion Targets Breast Cancer in the United States has inspired partnerships between the CFDA and leading breast cancer organizations all around the world.

The Fashion Targets Breast Cancer initiative entered a new chapter in the United States in 1999 when Saks Fifth Avenue and the CFDA partnered to kick off National Breast Cancer Awareness Month
and raise money in the fight against breast cancer. The shopping event is one of Saks' largest fundraisers, raising over $6 million thus far.

For the fourth consecutive year, Saks Fifth Avenue will host this charity-driven shopping event September 18-21 in all of Saks Fifth Avenue's 61 stores across the country, as well as in the OFF 5th outlet stores and on-line at http://www.saks.com.

The kick-off reception at the Saks Fifth Avenue Store in Bala Cynwyd on Wednesday, September 18, is open to the public and will include a raffle, silent auction, t-shirts, informational materials, and food and beverages. All attendees will receive an electronic gift card, worth $25 toward any purchase of $100 or more. In addition to the opening reception, there will be events for the shopping public throughout the weekend at the Bala Cynwyd Saks, including a wine tasting on Friday, September 20 and fashion shows on Saturday, September 21.

Honorary chair of the event is fashion designer Rena Rowan Damone. Known internationally for her professional life and legendary impact on the women's fashion industry as the former Executive Vice President of the Jones Apparel Group, Rowan Damone's numerous philanthropic activities have positively affected many women in the Commonwealth of Pennsylvania. Rowan Damone's own personal experience with breast cancer inspired the establishment of the Rena Rowan Breast Center at the Abramson Cancer Center of the University of Pennsylvania. Her dedicated leadership, generosity and pioneering spirit have improved breast care for thousands of women.

About Living Beyond Breast Cancer
Living Beyond Breast Cancer is dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. LBBC was founded in 1991 by Marisa C. Weiss, MD, a radiation oncologist, to help women find information on how to live well after completing breast cancer treatment. Today LBBC's national and regional programs have expanded to address the physical, social, emotional, legal and financial issues women face at diagnosis, during treatment and beyond. LBBC's programs include large-scale conferences; teleconferences; the toll-free Survivors' Helpline (888-753-5222); a website, www.lbbc.org; a quarterly newsletter; Project Connect, a community outreach program; the Young Survivors Network, an educational program for women diagnosed with breast cancer before age 45; and workshops for health care providers. For more information call 610-645-4567 or go to LBBC's web site, http://www.lbbc.org.

About the Abramson Cancer Center at the University of Pennsylvania
Throughout its history, the Abramson Cancer Center has been continuously recognized regionally and nationally for its contributions to patient care, research, professional education, and patient and community outreach. The Cancer Center is one of only 37 Comprehensive Cancer Centers approved and designated by the National Cancer Institute. It was among the first cancer centers to receive this prestigious designation, and has maintained this status continuously for twenty years. For more information about specific types of cancer, research advances, cancer treatment, survivorship and clinical trials, visit the Abramson Cancer Center's resource on OncoLink at http://www.oncolink.com.

About the Rena Rowan Breast Center at the Abramson Cancer Center of the University of Pennsylvania
Through the support and vision of Rena Rowan Damone, the Rowan Breast Center has changed the paradigm of breast care for women throughout Philadelphia and the region, including the organization and delivery of breast cancer prevention, diagnosis, treatment, recovery and psychosocial support services. This dedicated facility brings together the nation's most talented breast cancer experts including physicians, research scientists, nurses and other health professionals distinguished for their clinical knowledge, their patient care style and their commitment to an interdisciplinary care approach. In addition, the Rowan Center has enabled these health care professionals to practice truly comprehensive care, before and after treatment, with a deep recognition that medical services are only part of what breast cancer patients need. For more information visit the center's website at http://www.oncolink.upenn.edu/rowan/

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