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Philadelphia, PA 19104-6021

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Media Contact:

(for this release
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David March

(215) 615-3353

September 8, 2003

"Key to the Cure" - Saks Fifth Avenue Apparel Sales to Benefit the Abramson Cancer Center and Living Beyond Breast Cancer, September 17-20

Proceeds from Charity Events to Benefit Breast and Reproductive Cancer Research, Treatment and Patient Care Programs

(Philadelphia, PA) - In recognition of National Breast Cancer Awareness Month (October), Saks Fifth Avenue in Bala Cynwyd will raise funds for breast and reproductive cancer programs through four days of special events, including apparel sales, beginning Wednesday, September 17. During this four-day, shopping event - from 10:00 am to 6:00 pm, Wednesday to Saturday - two per cent of all sales will be donated to the Abramson Cancer Center of the University of Pennsylvania and Living Beyond Breast Cancer, a Philadelphia-area education and support organization for women affected by breast cancer.

"Breast and ovarian cancer are serious issues for women's health," says Angela DeMichele, MD, a member of the Abramson Cancer Center and Assistant Professor of Medicine at Penn's School of Medicine. "We are grateful to Saks Fifth Avenue for their demonstration of community leadership and their generous support of our efforts in cancer research, treatment and patient care. Their involvement is so very important to our mission."

The charitable campaign kicks off at 6:00 pm, Wednesday, at Saks Fifth Avenue with a reception, which is open to the public. Prizes and activities will include a raffle for a $1000 shopping spree at Saks Fifth Avenue; a silent auction with exclusive prizes, such as dinner gift certificates and beauty products; and individually designed T-shirts from local art students.

This marks the fifth consecutive year Saks Fifth Avenue will sponsor a charity-driven shopping event in all of its 60-plus stores across the country, the chain's OFF 5th outlet stores, and on the website at www.saks.com

"We thank Saks Fifth Avenue for its consistent support of our programs to assist women affected by breast cancer," says Jean Sachs, MSS, MLSP, executive director of Living Beyond Breast Cancer. "Because of their generosity, LBBC can continue to offer quality educational and support programs for women living with breast cancer or at high risk for developing the disease."

Honorary chair of the event is award-winning area businesswoman Lynda Barness. Known throughout Pennsylvania for her professional life as a real estate developer and President of the Barness Organization, she has over 20-years experience with numerous philanthropic activities that have benefited many families in the State. Her family's experience with cancer inspired the establishment of the Herbert and Irma Barness Non-Hodgkin's Lymphoma Research Fund at the Abramson Cancer Center of the University of Pennsylvania.

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The Abramson Cancer Center of the University of Pennsylvania was established in 1973 as a center of excellence in cancer research, patient care, education and outreach. Today, the Abramson Cancer Center ranks as one of the nation's best in cancer care, according to US News and World Report, and is one of the top five in National Cancer Institute (NCI) funding. It is one of only 39 NCI-designated comprehensive cancer centers in the United States. Home to one of the largest clinical and research programs in the world, the Abramson Cancer Center of the University of Pennsylvania has 275 active cancer researchers and 250 Penn physicians involved in cancer prevention, diagnosis and treatment.

Living Beyond Breast Cancer, founded in 1991, is dedicated to empowering all women affected by breast cancer to live as long as possible with the best quality of life. LBBC's programs include large-scale conferences; teleconferences; the toll-free Survivors' Helpline (888-753-5222); a web site, www.lbbc.org; a quarterly newsletter; the Young Survivors Network, an educational program for women diagnosed before age 45; Project Connect, a community outreach program; and workshops for health care providers.



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